I am a seasoned Embedded Systems Engineer with expertise in designing and prototyping sophisticated electrical systems. Recognized as a dedicated team player, I excel in embedded systems design and robotics, with experience in startups and international competitions.
I am proficient with multicore embedded devices, STM32, Atmel, ARM architectures, and skilled in C++ and Python for machine learning. My background as a firmware developer includes implementing Real-Time Operating Systems (RTOS) and optimizing execution time. I am adept with I2C, SPI, UART protocols, and wireless technologies like Bluetooth, WiFi, and MQTT. My entrepreneurial mindset and experience in sales and negotiation further enhance my capabilities as a forward-thinking engineering professional.
I am a Data Analyst skilled in Python, SQL, and data visualization, with a track record of turning complex datasets into actionable insights. Proficient in Tableau, Streamlit, and ESRI ArcGIS, I create interactive dashboards and optimize workflows to support strategic decisions. My experience includes leading projects like the Calgary Transit Need Gap Analysis, where I streamlined ETL processes and delivered data-driven recommendations through compelling visualizations.
I’m a growth-focused digital marketing strategist with nearly three years of experience designing high-conversion campaigns and business development systems. At DBtronics, I lead our digital transformation, driving online visibility, brand positioning, and global client acquisition.
I specialize in aligning marketing strategy with business goals helping brands build authority, generate leads, and scale efficiently through SEO-rich content, data-driven funnels, and targeted ad campaigns.
By integrating strategic marketing into our core engineering services, I’ve helped DBtronics expand across real estate, healthcare, retail, construction, and automotive sectors. From paid media management to brand storytelling, I ensure every client touchpoint delivers performance and trust.
