Team

I am a seasoned Embedded Systems Engineer with strong expertise in designing and prototyping sophisticated electrical systems. Recognized as a dedicated team player, I specialize in embedded systems design, robotics engineering, and AI-driven automation, with hands-on experience in startups and international competitions.

I am proficient in multicore embedded platforms, STM32, Atmel and ARM architectures, and highly skilled in C++ and Python for machine learning. My experience as a firmware developer includes implementing Real-Time Operating Systems (RTOS), optimizing system performance and improving execution efficiency. I am adept with I2C, SPI and UART protocols, and wireless technologies like Bluetooth, WiFi and MQTT.

I am a Data Analyst skilled in Python, SQL, and data visualization, with a track record of turning complex datasets into actionable insights. Proficient in Tableau, Streamlit and ESRI ArcGIS, I create interactive dashboards and optimize workflows to support strategic decisions.

My experience includes leading projects like the Calgary Transit Need Gap Analysis, where I streamlined ETL processes and delivered data-driven recommendations through compelling visualizations.

I'm a growth-focused digital marketing strategist with nearly three years of experience designing high-conversion campaigns and scalable business growth strategies. At DBtronics, I lead digital transformation initiatives, improving online visibility, brand positioning, and global client acquisition.

I specialize in aligning data-driven marketing strategies with business goals — helping brands build authority, generate leads, and scale efficiently through SEO optimization, content marketing, conversion funnels, and targeted paid advertising. By integrating strategic marketing into our core engineering solutions, I've helped DBtronics expand across real estate, healthcare, retail, construction, and automotive sectors.