Landon Ford built an 18-year practice inside a firm that never let him market it. Going independent gave him the freedom — and no idea where to start.
IN FINANCIAL SERVICES, MARKETING CONTROLLED BY OTHERS
ADVISORS AND MANAGERS ACROSS THE FIRM
ASSETS UNDER ADMINISTRATION
PERSONAL BRAND SYSTEM HE HAS EVER OWNED
Landon Ford
Solomon Financial Corp.
Physicians and Dentists
GoHighLevel
2026 — Ongoing
Financial Advisory · Personal Brand System
Landon has spent 18 years in the financial industry and is now a Senior Partner at Solomon Financial Corp., a national advisory firm with around 170 advisors and managers, more than $1.2 billion under administration, and tens of thousands of clients. He and his team work specifically with physicians and dentists. What he did not have was any way to show that. For almost all of those 18 years, marketing was someone else's decision.
“I never had really any control of marketing — quite limited on what we could do.”
“I was really excited to do some marketing and branding for the first time. But that's a really big world, and I don't have a background in anything tech-wise or marketing — so it was pretty overwhelming to look at where to start.”
A blank page is harder than a bad one. Landon had permission to build a brand for the first time in his career — and no framework, no technical background, and no clear first move.
After 18 years of marketing being someone else's call, independence handed Landon full control — and a world he had never had to navigate before.
Landon is a financial expert, not a marketer or a builder. The tools, the funnels, the tech stack — none of it was his native language.
He and his team serve physicians and dentists specifically. But nothing about his presence made that clear to a prospect before the first conversation.
Whatever got built couldn't be a one-off. It needed to be a template other Solomon advisors could adopt without starting from zero.
The overwhelm wasn't a lack of options — it was too many, with no order. So the work started with sequence: what to do first, what came next, and why each step mattered before the one after it.
Before anything was built, we made his specialisation explicit — who he serves, physicians and dentists, and what that actually means in practice, stated plainly instead of buried in advisor jargon.
Rather than dropping a toolkit on someone with no technical background, the system was delivered as a guided path — each stage clear, so Landon always knew exactly what he needed to work on next.
In a regulated industry, marketing that can't clear review is worthless. Every page, claim, and flow was designed to pass compliance from the start rather than be retrofitted afterwards.
The whole system was structured from day one so another Solomon advisor could run it under their own name — a template for the network, not a bespoke dead end.
A complete foundation: clear positioning, pages that do the explaining, and the automations that make sure a lead or referral never depends on someone remembering to follow up.
Who he works with and how he works, stated plainly — so a referred prospect gets the answer before they have to ask for it.
Built around his physician-and-dentist niche and written to convert a warm referral rather than a cold click.
Follow-up sequences so introductions and referrals stop depending on anyone remembering to chase them.
A structured way to stay in front of the right people at the right time, without manual tracking.
Every page and flow engineered to clear review in a regulated industry from the outset.
Structured so any advisor at Solomon could run the same system under their own name.
For someone stepping into marketing for the first time, the win wasn't just the finished system — it was never feeling lost along the way.
“There was never a point where I was wondering what I needed to work on. It was always clear what the next step was.”
“After 18 years in the industry, I finally had the freedom to build something of my own — and no idea where to start. DBtronics turned that from overwhelming into a clear, step-by-step path.”
“There was never a point where I was wondering what I needed to work on. And what we built isn't just mine — it's something the rest of our advisors can use too.”
Landon's system was never meant to stop with Landon. Built as a template from day one, it's now the blueprint for rolling the same brand-and-lead engine out to advisors across Solomon Financial.
The advisor rollout: one proven system becomes a repeatable one. Each advisor gets their own branded version of the same engine — without rebuilding it from scratch.
Landon's build proves the model end to end
The template duplicates under each advisor's own name
Positioning, pages, and follow-up adapted to each advisor's niche
The firm scales its marketing without scaling the overhead
If you're an advisor with real depth and no clear way to present it — that's exactly what we build. A guided path from overwhelmed to owned.
